Planning and Strategy Management
Tweaking Ethical Consumption: Civic Branding In Starbucks Cause-related Marketing
This paper investigates the rhetorical production of citizenship within contemporary models of ethical branding. Specifically, it examines two cause-related marketing campaigns of Starbucks within a Read More »
The Role Of Ideology In Brand Strategy: The Case Of A Food Retail Company In Italy
Purpose This paper aims to study the role of ideology in brand strategy with reference to large-scale food retailing. By means of a thorough case study investigation of highly ideology-focused food Read More »
One-page Strategic Plan: The Case Of Aarong Company From Bangladesh
Strategic development and planning predetermine all the major fields of activities. Marketing activities are the key tool of communication with a companys customers, suppliers and other stakeholders. Read More »
Author: Yauheniya Sazonenka, Yusuf Ibne Towhid , Dariusz Siemieniako
Contributor: eb™ Research Team
MBTI MODEL APPLICATION FOR THE ACMEOLOGICAL-INVARIANT ORGANIZATION MANAGEMENT AS AN INSTRUMENT FOR
The most urgent development strategy for Ukrainian economy lies in the break-through concept. This concept is based on a steep increase of innovation activities with the goal to get to the next Read More »
Author: Olena Shcherbak, Liudmyla Ganushchak Efimenko, Nataliia Kulak
Contributor: eb™ Research Team
METHODS OF CONSTRUCTION DURATION ESTIMATION
This publication is devoted to topical issues of estimating the construction duration in time management in construction. The aim of the study is to analyze normative methods of estimating the Read More »
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