A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)

This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey (Est. 1976, Clewiston, Florida). Developed under the graduate framework of MAR630 (Advertising Creative Strategy and Research), the work reframes nopal from a perishable, regional vegetable into an accessible, premium daily functional nutrition ritual for South Florida consumers. The portfolio spans target psychographic profiling (VALS Framework), creative brief architecture, copy decks, visual redesigns, TV scripts, multi-channel IMC strategy, and a compliance review addressing FTC/FDA guidelines on structure-function claims versus deceptive medical claims.