Advertising to children
Persuasion Knowledge, Alcohol Consumption And Event Sponsorship
This paper examines the impact of event sponsorship by alcohol companies on participants’ perceptions of the events and their intentions to drink. Sponsorship is gaining importance, as companies Read More »
Author: Faranak Abbaspuli, Marjan Sara Jalali, Minoo Farhangmehr
Contributor: eb™ Research Team
Advertising Literacy In An Advergame Context. The Moderating Impact Of An Advertising Literacy
This study examines the impact of advergames and the role of an advertising literacy training session for children on their purchase request and behavioral intention in two experiments. The results Read More »
Author: Liselot Hudders, Verolien Cauberghe, Katarina Panic
Contributor: eb™ Research Team
Children’s Brand Logo Preference: A Phonetic Symbolism Perspective
Brand logos play a particularly important role for child consumers. This study investigates children’s preference for inventive brand logos manipulated using phonetic symbolism principles. Using an Read More »
An Attributional Explanation Of Consumers’ Unexpected Attitudes And Behavior Toward
Rising obesity rates among children have led many to blame the fast food industry because frequenting quick-service restaurants has been linked to higher intakes of sodium, fat, calories, and soft Read More »
Author: Claudia Dumitrescu, Renée Shaw Hughner, Clifford J. Shultz
Contributor: eb™ Research Team
Childhood Obesity: Is Advertising The Culprit?
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate Read More »
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