Advertising to children
CAFFEINE - FROM TASTY COFFE TO WHO's LIST OF ESSENTIAL MEDICINES
Caffeine (the common name for 1,3,7-trimethylxanthine), a bitter, white crystalline purine, is the most widely consumed psychoactive drug in the world. Moreover, caffeine is added to a variety of Read More »
Author: Bogdan-Catalin SERBAN, Vlad DIACONESCU, Octavian BUIU
Contributor: eb™ Research Team
Factors Influencing Children Consumers To Buy Traditional Snacks
Traditional snacks have cultural values of a society that must be preserved. Today, it has been displaced by modern snacks because of changes in lifestyle in society. This research aims to understand Read More »
Author: SUDIYARTO
Contributor: Sri Tjondro WINARNO, Muhadjir ANWAR, Liana Fatma Leslie PRATIWI, Dwi Bhakti IRIANTINI, MUAFI eb™ Research Team
Kids As Target Market Based On Their Buying Habits: A Case Study Of Generation Alpha In India
A target market is a specific group of consumers that a business or organization aims to sell products or services to. A "kids market" or "children's market" refers to the segment of consumers that Read More »
Study Of Factors Influencing Parents Purchase Decision In Ireland While Purchasing Private Label's
This dissertation studies the factors influencing parents purchase decision while purchasing private label's baby care items in Ireland. Baby products are gaining importance among businesses and Read More »
How Does Perceived Effectiveness Affect Adults Ethical Acceptance Of Anti-obesity Threat Appeals To
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of Read More »
Author: Karine Charry, Claude Pecheux, Patrick De Pelsmacker
Contributor: eb™ Research Team
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