Corporate Image and PR
The Role Of 'Ethical Brand' And Its Effect On Industrial Buyers' Responses In Malaysia
This paper reports the initial finding on examination of the effect of ‘ethical brand’on company’s reputation, which in turn may influence a brand loyalty among industrial buyers that use Read More »
Identifying The Levers Of A Country’s Image: A Network Analysis Perspective
Understanding the richness and complexity of consumers’ memory structures for a country requires the identification of strong, favourable and unique country associations. This paper extends Read More »
Relational Effects Of Athlete Transgressions
Many professional sports have been challenged by incidents of inappropriate or illegal behavior perpetrated by athletes. These transgressions, and subsequent media scrutiny, can impact on the Read More »
Author: Kate Westberg, Constantino Stavros, Aaron Smith, Bradley Wilson
Contributor: eb™ Research Team
The Impact Of Fear On Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations Read More »
‘INDIA ON TRACKS’- AN EXPLORATORY STUDY TO EXAMINE INDIAN RAILWAY’S ROLE IN UPHOLDING
The present paper dwells on and discusses the role of Indian Railways as a catalyst for the promotion of Indian culture, literature, sports and bollywood. With the official website of Indian Read More »
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