Corporate Image and PR

Article

CORPORATE E-COMMUNICATION: Its Relationship With The Corporate Logo In The Construction Of The

Purpose The purpose of this article is to examine the influence of the corporate logo on the consumers attitude within corporate e-communication. Design/methodology/approach This research designed a Read More »

Date: 08/30/2017
Author: ELISA MONTES, PANTEA FOROUDI
Contributor: eb™ Research Team
Article

Corporate Reputation: Corporate Ethics And The Partner Network

This paper seeks to view corporate ethics from a network perspective. The authors examine the extent to which ethics can constitute an organisational resource and whether operating in an ethical Read More »

Date: 12/4/2006
Author: Fiona Syson, Joan Pearson
Contributor: eb™ Research Team
Article

Examining The Influence Of Corporate Website Favorability On Corporate Image And Corporate

This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main Read More »

Date: 08/2018
Author: Elena Ageeva, TC Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin
Contributor: eb™ Research Team
Article

The Variables Brand's Relationships And Brand Equity: A Case Study Of Mobile Phone Brands Catering

Managers today are aware of the fact that the brand name has become an important asset for the company and is required for their focus on creating brand equity. A strong brand is one that possesses Read More »

Date: 06/2014
Author: Vjollca Panajoti (Hysi), Irma Shyle, Mirdaim Axhami
Contributor: eb™ Research Team
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