Corporate Image and PR

The Role Of Brand Authenticity In The Development Of Brand Trust In South Africa

Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014). Read More »

Date: 03/2017
Author: Sivan-Rachel Portal
Contributor: eb™ Research Team

Corporate Image And PR

Corporate Branding: A Bibliographic Review

The success of a company is not only based on the quality of its products but also on the way its brand is remembered in the market, and this process is known as corporate branding. This type of Read More »

Date: 11/08/2019
Author: Sebastián Buitrago, Pedro Luis Duque, Sebastián Robledo
Contributor: eb™ Research Team

Corporate Image And PR

Does Having An Ethical Brand Matter? The Influence Of Consumer Perceived Ethicality On Trust,

The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be Read More »

Date: 01/31//2012
Author: Jatinder Singh, Joan Manel Batista-Foguet , Oriol Iglesias
Contributor: eb™ Research Team

Corporate Image And PR

The Role Of ‘Ethical Brand’ And Its Effects On Company Reputation

This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »

Date: 01/2010
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team

Corporate Image And PR

The Relationship Between Ethical Brand And Company Reputation: The Malaysian Perspective

Date: 2010
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team