Corporate Image and PR

Article

Corporate Reputation And Collective Crises: A Theoretical Development Using The Case Of Rana Plaza

Banking scandals, accounting fraud, product recalls, and environmental disasters, their associated reputational effects as well as company response strategies have been well reported in the Read More »

Date: 04/18/2016
Author: Breeda Comyns, Elizabeth Franklin-Johnson
Contributor: eb™ Research Team
Article

Ethical Attribute And Brand Concept Congruity Enhances Brand Evaluations

Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal Read More »

Date: 12/11/2019
Author: Onur Bodur, Maryam Tofighi, Bianca Grohmann
Contributor: eb™ Research Team
Article

Both Good From Afar…and Far From Good? Mental Representation Changes Consumer Preference For

There is widespread agreement that firms and brands benefit from fostering a reputation for innovativeness. For example, past research has documented a variety of ways in which a reputation for Read More »

Date: 2018
Author: Kelly Goldsmith, BJ Allen, Jeff Larson
Contributor: eb™ Research Team
Article

Corporate Social Responsibility: Playing To Win, Or Playing Not To Lose? Doing Good By Increasing

Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only Read More »

Date: 09/27/2013
Author: Johan van Rekom
Contributor: Guido Berens, Mignon van Halderen eb™ Research Team
Article

A Holistic Framework Of Corporate Website Favourability

This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and Read More »

Date: 08/21/2019
Author: Pantea Foroudi, Elena Ageeva, TC Melewar, Bang Nguyen, Charles Dennis
Contributor: eb™ Research Team
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