Corporate Image and PR
AN EVALUATION ON CREATING SUSTAINABILITY AWARENESS THROUGH SPONSORSHIP ADVERTISEMENTS FROM A
The corporations, as of brands, strive to fulfill their responsibilities in the eyes of their stakeholders via various means and act to strengthen their images and improve their reputations. Read More »
DEFINING CORPORATE REPUTATION
Corporate reputation is a relatively new construct in management research. While in the past businesses were almost exclusively driven by what is referred to as the ‘marketing model’, in recent Read More »
SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA
The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques Read More »
Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team
A Comparative Study Of The Influence Of Brand Awareness And Brand Image In The Selection Of A
Brand awareness and brand image have long played an integral role in a variety of sectors, particularly within the private sectors where billions of rands are invested to entice potential customers. Read More »
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