CSR Practice
Creating Value-In-Use In B2b Markets: The Role Of Customer Resource Integration Readiness
This study explores the role of customer employees’ cognitive and motivational conditions - summarized as customer resource integration readiness - that are required for value-in-use creation in Read More »
Artificial Intelligence Integration In Learning Management Systems: A Case Study Of Erzincan Binali
This study explores the usability of an Artificial Intelligence (AI)-supported Learning Management System (LMS) implemented at Erzincan Binali Yıldırım University (EBYU), the first of its kind in Read More »
AN INTERNAL STAKEHOLDER APPROACH TO THE EVALUATION OF ETHICAL BEHAVIOUR IN A SOCIAL ENTERPRISE
Purpose This study aims to comprehend the meanings of ethical behaviour and the organisational implications for ethics institutionalisation (EI) in a social enterprise hotel. Despite widespread Read More »
A Data-Driven Approach For Enhancing Customer Loyalty Through Strategic Business Innovations And
Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key Read More »
Author: Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar, Venkata Naga Siva Kumar Challa
Contributor: eb™ Research Team
Yes, “Touch” Matters: The Impact Of Touch On Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may Read More »
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