Consumer Activism
Reminders Of Friendship Enhance The Self-Control Of Compulsive Buyers: An Fmri Study
We identify the beneficial influence of friendship reminders on the self-control of compulsive buyers. In doing so, we focus on two processes that constitute self-control: consumers’ capacity to Read More »
Author: Eline De Vries, Bob Fennis, Tammo Bijmolt, Jan-Bernard Marsman, Debra Trampe
Contributor: eb™ Research Team
A Brief History Of Consumer Activism
A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that Read More »
Conversion Backlash? Decision Support And Hasty Action In Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less Read More »
On The Persuasiveness Of Opinions Versus Advice: An Information Diagnosticity Perspective
Consumers can share information about products in the form of either opinions—whereby they merely communicate whether they like or dislike a product—or advice—whereby they also provide explicit Read More »
Author: Matteo De Angelis, Andrea Bonezzi, Derek D. Rucker, Alessandro M. Peluso
Contributor: eb™ Research Team
Focusing On Details Results In Tolerance: How Construal Level Theory Relates To Consumer Ethical
To get a better idea of when consumer misconduct is most likely, we relate construal level (CL) to consumers’ tolerance towards ethically questionable consumer practices. Prior research on CL and Read More »
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