Greenwashing
Consumer Perceptions Of Greenwashing: The Role Of Third-Party Labels, Brand Positioning, And Type
Numerous companies today engage in greenwashing, which tends to create confusion for consumers and leads to negative consumer responses. Yet, current literature seldom investigates how consumers’ Read More »
Date: 06/03/2014
Author: Valérie Swaen, Catherine Janssen, Barbara Dupont
Contributor: eb™ Research Team
Author: Valérie Swaen, Catherine Janssen, Barbara Dupont
Contributor: eb™ Research Team
Visuality As Greenwashing: The Case Of BP And Deepwater Horizon
We use a visual semiotic approach to explore how BP utilized the power of the visual after the 2010 Deepwater Horizon disaster. Through the careful construction and use of images on its corporate Read More »
Is Cause-related Marketing Green-Washing?
Cause-related marketing (CrM) is an increasingly applied marketing tool where the product purchase leads to a target-oriented donation regarding a designated cause promoted on the product by label. Read More »
Date: 01/01/2010
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
Author: Nina Langen, Carola Grebitus, Monika Hartmann
Contributor: eb™ Research Team
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