Consumer Protection

Article

Beauty In A Bottle: Package Aesthetics Cues Efficacy Beliefs Of Product Performance

While consumers often shop in outlets with large product assortments, having no prior experience or knowledge to predict a product’s efficacy can pose a significant challenge at the point of Read More »

Date: 10/2023
Author: Aparna Sundar, Theodore J. Noseworthy, Karen A. Machleit
Contributor: eb™ Research Team
Article

Does Imbalanced Spending Sabotage Our Happiness? Moderating Influence Of Time Vs. Money

Consumers prefer to maintain a balance in how they spend money and time among different categories because both are critical but limited resources (Wertenbroch and Dhar 2000; Sheldon, Cummins, and Read More »

Date: 2013
Author: Chien-Wei (Wilson) Lin, Kalpesh K. Desai
Contributor: eb™ Research Team
Article

Known Unknowns In Judgment And Choice

Many consumer judgments and choices are made under conditions of uncertainty—from budgeting, planning and contracting to investing and insuring. Such activities require not only predictions of Read More »

Date: 2013
Author: Daniel J. Walters, Craig R. Fox, Philip M. Fernbach, Steven A. Sloman
Contributor: eb™ Research Team
Article

Distinguishing Two Forms Of Consumer Uncertainty

Probability is a janus-faced concept. Probability can be conceptualized either as the quantification of stochastic events (aleatory uncertainty) or as subjective degrees of beliefs (epistemic Read More »

Date: 2013
Author: Gülden Ülkümen, David Tannenbaum, Craig R. Fox
Contributor: eb™ Research Team
Article

Ethical Consumption Or Consumption Of Ethical Products? An Exploratory Analysis Of Motivations

Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »

Date: 01/2013
Author: Lara Spiteri Cornish
Contributor: eb™ Research Team
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