Durable goods provide not only immediate benefits but also an extended stream of benefits over their usage duration. Consumers often face situations where they have to make purchase decisions for Read More »
As consumers, we often forgo opportunities to help ourselves and others in order to avoid embarrassment. Our fear of embarrassment prevents us from admitting we do not know how a product works such Read More »
Online reviews allow consumers to share information about their service experiences with other consumers. Theoretically, sharing this information should reduce market information asymmetries between Read More »
In less than a year, on January 1, 2014, tens of millions of Americans, along with members of Congress, will participate in a grand experiment in consumer choice: They will select health insurance Read More »
Deceiving the elderly is not a new problem, but it is one that has been growing in prevalence. To illustrate, financial abuse of elders aged 65 and older has risen from a low of 8% in 1950 to an Read More »