Consumer Protection
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When Novices Have More Influence Than Experts: Empirical Evidence From Online Peer Reviews
Over the past decade, online peer review platforms have played a major role in shaping consumer choice. Eliciting and displaying online reviews has become a priority for many firms as part of their Read More »
Doing Worse But Feeling Better: Consequences Of Collective Choice
Consumer decisions are often made together with other people (Davis 1976). Nonetheless, marketing scholars typically investigate consumers as independent individuals who chose alone, leaving joint Read More »
Antecedents And Consequences Of Consumer Hope For The Brand Of Hydroderm With The Moderating Role
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are Read More »
Author: Abbas Ali Rastgar , Ghazale Taheri, Hooshmand Bagheri Garbollagh, Omid Solati Nejad
Contributor: eb™ Research Team
The Effect Of Evolving Resource Synergy Beliefs On The Intentions – Behavior Discrepancy In
Consumers are less likely to buy ethical products than their stated intentions in marketplace polls, due at least in part to the distinct temporal frames guiding their poll responses versus actual Read More »
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MAIN DEMOGRAPHIC CHARACTERISTICS INFLUENCING CONSUMER BEHAVIOR ON EMERGING FINANCIAL MARKETS
This article aims to provide a picture of the main demographic characteristics influencing consumer behavior on emerging financial markets. Financial products consumer has a different behavior in Read More »
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