An analysis of experiential avoidance and how it affects consumer behavior, especially with the consumption of soft drink users

The researcher made an attempt to evaluate the experiential avoidance of soft drink users and its impact on consumer behaviour. The following concerns are addressed in the study: What is experiential avoidance? How does experience impact the consumer behaviour such as the spread of negative speech, oppositional attitudes and boycotts? Is experience and consumer behaviour are correlated? These are the most important considerations. Hence the researcher conducted a scientific investigation to evaluate the experience of soft drink consumers and its impact on consumer behaviour in Trichy city.