Corporate Social Responsibility

The Influence Of Corporate Social Responsibility Efforts On The Moral Behavior Of Consumers

Prior research has focused on firm level outcomes associated with corporate social responsibility (CSR) efforts, or a company’s activities and status related to its perceived societal or Read More »

Date: 2013
Author: Kevin Newman, Merrie Brucks
Contributor: eb™ Research Team

Corporate Social Responsibility

Altruistic Behavior, Egoistic Choice

Altruism can be loosely defined as “a willingness to act in the consideration of the interests of other persons, without the need of ulterior motives” (Nagel 1970, p79). The opposite of altruism Read More »

Date: 2013
Author: Adelle Xue Yang, Christopher K. Hsee, Oleg Urminsky
Contributor: eb™ Research Team

Corporate Social Responsibility

Giving Time Vs . Giving Money: Which Is Better For Moral Cleansing?

Time and money are both important but distinct concepts. Spending time allows one to feel personally connected to others (Mogilner and Aaker, 2009), and consider emotional meaning rather than Read More »

Date: 2013
Author: Jing Wan, Pankaj Aggarwal
Contributor: eb™ Research Team

Corporate Social Responsibility

The Effect Chain From Corporate Reputation To Consumer Brand Equity Formation

This study explains the mechanism that leads corporate reputation to product brand equity. We achieve this by introducing a theoretical model based on signaling theory that tests (a) two mediating Read More »

Date: 10/2013
Author: Martin Heinberg, H. Erkan Ozkaya, Markus Taube
Contributor: eb™ Research Team

Corporate Social Responsibility

Selfish Or Selfless? On The Signal Value Of Emotion In Altruistic Behavior

Emotions are both a motivating force and a consequence of consumer prosocial behavior. The debate over whether people are truly altruistic has often focused on the direction of emotion that someone Read More »

Date: 2013
Author: Alixandra Barasch, Emma E. Levine, Jonathan Z. Berman, Deborah A. Small
Contributor: eb™ Research Team