As environmental issues grow increasingly acute, more research is needed to understand the impact of individuals’ behaviors on sustainability. Given that green consumption can reflect status Read More »
Humour is frequently associated with positive thoughts and images, and is therefore characterized by its benevolent aspects. This phenomenon is often observed within social interaction environments. Read More »
Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions Read More »
This research builds on the recently emerging literature on consumer perceived ethicality (CPE) and experimentally explores how consumers form moral impressions of brands when confronted with Read More »
Generation Z is the most recent wave of young professionals to enter the workforce, and they are becoming an increasingly essential part of industry. Gen Z will soon dominate Indonesia's generation Read More »