Emotional Experiences and Value Perception in Tourism Services: A Phenomenological Exploration

Literature emphasizes the role of emotional experiences in tourism services. In addition, customers’ value expectations are rather high when it comes to their leisure time and utilization of tourism services. The interesting question is that how these issues are related to each other: how do emotional experiences affect the value perception of tourism services? This paper presents a phenomenological exploration to propose answers to this question. The results indicate that non-monetary value exceeds monetary value in tourism service perception, and both positive and negative emotional experiences are highly connected to the value perception. Subsequent research questions are presented for further research.