Corporate Image

Article

Does Ethical Image Build Equity In Corporate Services Brands? The Influence Of Customer Perceived

In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. Read More »

Date: 09/15/2015
Author: Stefan Markovic, Vicenta Sierra, Oriol Iglesia, Jatinder Jit Singh
Contributor: eb™ Research Team
Article

Linking Corporate Logo, Corporate Image, And Reputation: An Examination Of Consumer Perceptions In

This study aims to fill a gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: (1) what are the factors that influence the Read More »

Date: 05/01/2014
Author: Pantea Foroudi, T.C. Melewar, Suraksha Gupta
Contributor: eb™ Research Team
Article

Validation Of A Conscientious Corporate Brand Framework - A Turkish Study

This study tests a construct of Conscientious Corporate Brand (herein after called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and Read More »

Date: 02/26/2013
Author: Göran Svensson, Tore Mysen
Contributor: Turker Bas, Fahri Erenel, Arzu Ulgen Aydinlik eb™ Research Team
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