Corporate Image
BRANDING FAMILY BUSINESSES IN THE TOURISM SECTOR
Motivation and background: We are in front of a society where there is a hard competition between companies to get a higher market share. It is a race against time through different sorts of Read More »
The Role Of Corporate Social Responsibility And Corporate Image In Times Of Crisis: The Mediating
The purpose of this research is to empirically examine relationships between a multi- dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and Read More »
Author: Asif Khan, Tanaporn Hongsuchon
Contributor: Chih-Cheng Chen, Shih-Chih Chen, Ornlatcha Sivarak, Yen-Tzu Chen, Athapol Ruangkanjanases eb™ Research Team
Are Brands Forever? How Brand Knowledge And Relationships Affect Current And Future Purchases
Purpose The purpose of this paper is to develop a comprehensive model that combines brand knowledge and brand relationship perspectives on brands and shows how knowledge and relationships affect Read More »
Author: Franz-Rudolf Esch, Patrick Geus, Bernd Schmitt, Tobias Langner
Contributor: eb™ Research Team
Corporate Brands, The British Monarchy, And The Resource-based View Of The Firm
Drawing on the nascent literature on corporate brands, the economic theory of the resourced-based view of the firm and the extensive literature on the British Monarchy, this article examines the Read More »
The Corporate Identity, Architecture, And Identification Triad: Theoretical Insights
This thesis informed by a single case study and adopting a multi-internal stakeholder perspective of a middle-ranked and London-based Business School, constitutes an explanatory investigation of the Read More »
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