New Products and Services

Article

Customized Assembly: How Does Effort Influence The Value Of To-be-assembled Products?

Consumers often invest effort by participating in the production of products. Customized product assembly, for example, involves making a series of product composition choices while investing Read More »

Date: 2013
Author: Eva Buechel, Chris A. Janiszewski
Contributor: eb™ Research Team
Article

Consuming Functional Innovations: Are Utilitarian Behaviors Enhanced Or Undermined?

A frequent practice in marketing is the introduction of products with new functionality; that is, a product is modified with attributes that afford consumers with additional opportunities for action Read More »

Date: 2013
Author: Aaron M. Garvey, Lisa E. Bolton
Contributor: eb™ Research Team
Article

The Cognitive And Behavioral Consequences Of Considering Low-Fit Brand Extensions

Launching new products is a risky and expensive endeavor. Accordingly, many firms attempt to mitigate this risk by introducing new offerings under existing brand names. A great deal of academic Read More »

Date: 2013
Author: Kelly Goldsmith, Ryan Hamilton
Contributor: eb™ Research Team
Article

CUSTOMER PERCEPTIONS OF SELF-SERVICE TECHNOLOGIES IN THE FAST MOVING CONSUMER GOODS INDUSTRY

This paper examines customer perceptions toward the potential of self-service technologies in the Fast Moving Consumer Goods (FMCG) industry. The technology acceptance model (TAM) was utilised to Read More »

Date: 07/11/2023
Author: Mncedisi Sindane, Tinashe Chuchu, Amanda Dlamini
Contributor: eb™ Research Team
Article

Make “Incongruent” To Be “Excellent”: Fluid Compensation In Extremely Incongruent New

Under fierce market competition, firms are accelerating the pace of product innovation, which may bring extremely incongruent new products. Generally, consumers are unfamiliar with extreme Read More »

Date: 04/18/2022
Author: Xionghui Leng
Contributor: You Chen, Xinyu Song, Xiaoyu Zhou, Xi Li eb™ Research Team
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