New Products and Services

Article

Designed By You: The Effects Of Customized Hotel Experiences On Perceived Value And Willingness To

This research explores how hotel companies can offer more personalized and differentiated experiences by implementing modern customization technologies in the pre-purchase phase and through such Read More »

Date: 06/03/2014
Author: Anna De Visser-Amundson, Mirella Kleijnen, Kobe Millet
Contributor: eb™ Research Team
Article

The Broader Boundaries: The Importance Of Service-Specific Associations In Service Brand Extensions

The idea that successful brand extensions require a high similarity between the brand and the extension category pervades current research. In two experiments we document that service brands can Read More »

Date: 06/03/2014
Author: Luk Warlop, Radu-Mihai Dimitriu
Contributor: eb™ Research Team
Article

Modeling Of The Acceptance Of Mobile Payment Systems In Virtual Social Networks

Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper Read More »

Date: 06/03/2014
Author: Francisco Muñoz-Leiva, Francisco Liébana Cabanillas, Juan Sánchez-Fernández
Contributor: eb™ Research Team
Article

Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps To A Core Service

Mobile services (e.g. smartphone apps) have become an important instrument in company communication and are often introduced as a flanking service to a core service offering – namely a mobile Read More »

Date: 06/03/2014
Author: Henning Kreis, Katrin Schipper, Carolyn Seifert, Moritz Asche
Contributor: eb™ Research Team
Article

Complex Modeling Of Factors Influencing Market Success Of New Product And Service Developments

Identification of drivers of new product success and analysis of their relations are very critical for companies to be successful in their core markets. It is agreed in the literature that firm Read More »

Date: 06/03/2014
Author: László Molnar, Szabolcs Nagy, István Piskóti, Csilla Molnárné Konyha
Contributor: eb™ Research Team
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