New Products and Services
Performance Effects Of Combining Rational And Intuitive Approaches In Making New Product Idea
Empirical research on the performance effects of combining rational and intuitive approaches in making new product idea evaluation (IE) decisions is lacking. This research, therefore, empirically Read More »
The Role Of Employee Creativity And Attention-To-Detail In Product Innovation
Product innovation has been identified as the key to firms’ marketplace success. Yet, the failure rate for new product is high. Because of the high costs associated with new product development, Read More »
What Is The Appropriate Reward For Product Creativity During An Idea Generation Contest: Monetary,
Idea generation contests are widespread when firms are looking for new ideas of products or services. Integrating the consumer into the new Product Development process is critical and community Read More »
Author: Stéphane Salgado, Virginie Debarnier, Anne-Marie Guerrin
Contributor: eb™ Research Team
Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of
As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions Read More »
Is The Decision Of SMEs To Establish An Online Shop Influenced By Institutional Pressure?
The aim of this paper is to investigate factors that influence the intention of an SME to launch an online shop. A PLS model is used based on the Technology Acceptance Model and is extended with Read More »
Author: Matthias Schu, Dirk Morschett, Frank Haelsig, Bernhard Swoboda
Contributor: eb™ Research Team
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