Maqasid Syariah And Ethical Frameworks In Digital Marketing And Social Media Strategies

This chapter examines how the principles of Maqasid Syariah function as a moral compass in guiding digital marketing toward truthfulness, transparency, and social responsibility. Grounded in Islamic ethics and framed within Malaysia’s digital economy, it explores how marketers can balance profitability with integrity through alignment with the five essential objectives of Maqasid Syariah. Supported by national digital frameworks and relevant case studies, the discussion provides a structured approach to ethical decision-making in online marketing. Integrating Maqasid Syariah into digital strategy enables Malaysian businesses to pursue both economic performance and spiritual accountability, fostering sustainable impact within the global marketplace.