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Key Drivers In Enhancing Actual Purchase Of Local Brand In Saudi Arabia: Intention, Patriotism,

The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is Read More »

Date: 12/11/2013
Author: Jamal Mohammed Esmail Alekam , Amer Ahmad AlAnazi, Nik Kamariah Nik Mat, Salniza Md. Salleh , Khairi Mohamed Omar
Contributor: eb™ Research Team
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