The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is
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Date: 12/11/2013 Author: Jamal Mohammed Esmail Alekam , Amer Ahmad AlAnazi, Nik Kamariah Nik Mat, Salniza Md. Salleh , Khairi Mohamed Omar Contributor:eb™ Research Team