Social Benefit
We Are Not All The Same: A Typology Of Donor Identities
Research has long acknowledged the importance of identity in shaping and predicting individuals’ motivations, attitudes, and behaviors (e.g., Aaker and Akutsu 2009; Belk 1988; Oyserman 2009a, Read More »
Author: Jing Lei, Liliana Bove, Anish Nagpal, Ben Neville, Danielle Chmielewski-Raimondo
Contributor: eb™ Research Team
Green Consumption And The Theory Of Planned Behavior In The Context Of Post-Megaquake Behaviors In
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan Read More »
Author: Sumire Stanislawski, Yasushi Sonobe, Shuji Ohira
Contributor: eb™ Research Team
Turning To Brands When Close Others Turn Away: The Hydraulic Relation Between Social Support And
The findings of the four studies showed that social support was inversely influence individual’s brand choice that low social support should predict more brand reliance, particularly for those who Read More »
Giving To What We Want Instead Of To What We Should
There is a puzzling phenomenon in charitable giving that people give a lot of money to seemingly low-priority causes (e.g., sports fundraisers) while other highly pressing causes remain severely Read More »
Understanding Social Enterprise: Theory And Practice. 2nd Edition
The emergence of social enterprises over the past 35 years has been an exciting and significant development in the economy at a local, national and international level. How should we understand the Read More »
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