Marketing

Article

Post-Consumptive Experience Of Wellness & Spa Tourism – How Re-Experiencing The Past Promotes

This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures Read More »

Date: 06/03/2014
Author: Bernd Frederik Reitsamer, Mathias C. Streicher, Karin Teichmann
Contributor: eb™ Research Team
Article

Promoting Sustainable Tourism Products: The Influence Of Emotional And Rational Responses To

Marketing plays an important role in implementing sustainable tourism. Lately, researchers, policy makers and practitioners have recognized the importance of understanding the promotion of Read More »

Date: 06/03/2014
Author: Dorothea Schaffner, Roger Wehrli, Jürg Schwarz, Sascha Demarmels
Contributor: eb™ Research Team
Article

Guilt Decreasing Marketing Appeals: The Efficacy Of Luxury Vacation Advertising Among Chinese

Guilt is relevant to a variety of consumption experiences and marketers have used advertising to arouse guilt as a way to stimulate sales. However, the ability of advertising to decrease guilt has Read More »

Date: 06/03/2014
Author: Isabella Soscia, Girish Prayag, Özlem Hesapçı
Contributor: eb™ Research Team
Article

An Exploratory Study Of Customer-Based Brand Equity On Facebook

The emergence of digital social networks as mass media has considerably increased the academic research interest in this area. The following is an exploratory ethnographic case study to trace the Read More »

Date: 06/03/2014
Author: Shobhit Eusebius, Mathew Parackal, Juergen Gnoth
Contributor: eb™ Research Team
Article

Effects Of Owned And Earned Social Media And Paid Traditional Media On Consumer Mind-Set Metrics

This research provides insights into the effects of both owned (i.e., firm’s social media platform) and earned social media (i.e., consumer-initiated interactions with the firm on other social Read More »

Date: 06/03/2014
Author: Lisette de Vries, Peter S.H. Leeflang, Sonja Gensler
Contributor: eb™ Research Team
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