Post-Consumptive Experience of Wellness & Spa Tourism – How Re-Experiencing the Past Promotes Tourists’ Behavioral Intentions

This research investigates the impact of sensorimotor perceptions in wellness settings on tourists’ cognitive and behavioral responses. We introduce re-experience, a cognitive measure that captures both how well (i.e., quality) and how frequent (i.e., quantity) tourists can recall a past consumption experience. Results show that visual, tactile and motor perceptions significantly influence the quality of re-experience while all five sensory modalities, but not motion, influence the quantity of re-experience (i.e., how often retrospection takes place). Most importantly, our study implicates that triggering re-experience by means of easy-to-implement marketing tools provides a powerful instrument to boost behavioral intentions in post consumption stages.