Marketing
Product And Brand Management: A Strategic Approach
In today’s hyper-competitive and rapidly evolving global marketplace, creating a quality product is only the first step toward business viability. Long-term success requires a deliberate, strategic Read More »
A Portfolio Of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern
This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey Read More »
Chic Strategies: Revolutionizing The Industry Through Innovative Fashion Marketing
The abstract for "Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing" delves into the rapidly changing landscape of the fashion industry. It illustrates how innovative Read More »
The Impact Of Brand Innovativeness On Purchase Intention: The Mediating Roles Of Brand Genuinity
Femvertising, which is a combination of the terms 'feminism' and 'advertising,' refers to a shift in how women are typically portrayed in advertising campaigns by incorporating themes that support Read More »
Subliminal Effect: Big Brands' Strategy To Convey Their Secret Message
Subliminal effects in advertising represent one of the most intriguing and contested dimensions of modern marketing. This paper investigates how major global brands strategically employ hidden cues, Read More »
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- RECENT ARTICLES
-
Product and Brand Management: A Strategic Approach
2026 -
A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)
06/27/2026 -
Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing
07/2019 -
Accountability, Philosophy and the Natural Environment
02/28/2021 -
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
07/04/2017