Marketing
THE APPLICATION OF THE CONSULTATIVE SELLING TECHNIQUE BY ISLAMIC BANKS IN EMERGING ECONOMIES
In the evolving landscape of Islamic Banking in emerging markets, banks are facing a competitive environment that is threatening the traditional marketing approach of product-centric banking. The Read More »
Gen Alpha Brand Loyalty Theory
Gen Alpha Brand Loyalty Theory, developed by Saurav Kumar, states that Generation Alpha stays loyal to brands that mirror their self-image, reflecting how they see themselves or aspire to be seen Read More »
Product And Brand Management: A Strategic Approach
In today’s hyper-competitive and rapidly evolving global marketplace, creating a quality product is only the first step toward business viability. Long-term success requires a deliberate, strategic Read More »
A Portfolio Of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern
This academic portfolio compiles research, creative strategies, and multi-channel campaign executions for the launch of a 500-gram retail Nopal Flour (Opuntia ficus-indica) SKU for Hacienda El Maguey Read More »
Chic Strategies: Revolutionizing The Industry Through Innovative Fashion Marketing
The abstract for "Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing" delves into the rapidly changing landscape of the fashion industry. It illustrates how innovative Read More »
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Impact of CSR in Brand Equity as a Marketing Tool: A Study on Registered Medium Enterprises of Consumer Durables in Kolkata, West Bengal
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THE APPLICATION OF THE CONSULTATIVE SELLING TECHNIQUE BY ISLAMIC BANKS IN EMERGING ECONOMIES
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Gen Alpha Brand Loyalty Theory
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