Marketing

Article

Marketing Mix Practices In The Cultural Industry

This research studies marketing mix and its elements especially the Four Ps including product, price, place and promotion- in the cultural industry. It reviews the concept of marketing mix and deals Read More »

Date: 03/05/2011
Author: Fateme Tohidy Ardahaey, Ali Shahhosseini
Contributor: eb™ Research Team
Article

Investigation Of The Consumers' Preferences About Effective Criteria In Brand Positioning: Conjoint

It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing. Read More »

Date: 2013
Author: Afshin Ghasemi, Abdolhadi Darzianazizi, Mohammad mosavi majd
Contributor: eb™ Research Team
Article

MARKETING ASPECTS OF URBAN PLANNING AND AGGLOMERATION DEVELOPMENT

This article highlights the relevancy of scientific applied processing of marketing aspects of urban planning and agglomerations development. Analysis of researches and publications containing Read More »

Date: 06/21/2018
Author: Volodymyr Levovich Glazyrin, Iosyp Volodymyrovych Shkrabyk, Mykola Pavlovych Sakhatskyi, Pavlo Mykolaiovych Sakhatskyi
Contributor: eb™ Research Team
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