Marketing
Strategi Brand Affect Terhadap Brand Loyalty Yang Dipengaruhi Social Media Marketing Dan Trust Pada
This study aims to determine and analyze empirically the effect of social media marketing and trust on brand affect and brand loyalty at Bank BNI Syariah Surakarta Branch. This research was conducted Read More »
Putting The ‘social’ Into Social Marketing: Practices, Norms And Communities – The Case Of
Social marketing is increasingly cited as an important component of the response to the behavioural demands of sustainability (Peattie and Peattie 2009; Institute for Government/Cabinet Office 2009), Read More »
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LEAN THINKING IN THE EUROPEAN HOTEL INDUSTRY
The aim of this study was to assess whether lean practices are applied in European hotel industry practices and whether or not their implementation contribute to efficiency and effectiveness of hotel Read More »
A HABITUS OF EARLY RETIREMENT IN THE AGE OF AUSTERITY: LESSONS FOR HUMAN RESOURCE MANAGMENT
Early retirement must be distinguished from retirement. The former may be defined as the situation at which people do not work, do not seek work and also consider themselves retired, although their Read More »
ORGANIZATIONAL CULTURE, HOSPITALITY AND SUSTAINABILITY: THE DILEMNA OF THE MOUNTAIN HUT
In alpine regions, mountain huts have been built and managed since late 19th century to offer hospitality to people that want to experience wilderness. These huts have provided during all this time a Read More »
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