Marketing
What Would Kachru Wear? A Discourse Analysis Of Global Englishes In Fashion Weblogs From Expanding
The fashion weblog (blog) emerged as a space on the Internet to disseminate colorful visuals and complementary stories to chronicle individual musings and promote brands. Fashion and beauty trends, Read More »
How Swiss Watchmaking Brands Are Communicating Made In Switzerland
Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products Read More »
The Perks Of Being Digital. Nikeland: A Case Study
The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the Read More »
Extended Reality (XR) In The Digital Fashion Landscape
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited Read More »
Instagram: Digital Behavior In Luxury Fashion Brands
Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media Read More »
Author: Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel, Jorge del Río Pérez
Contributor: eb™ Research Team
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