Marketing

Factors Influencing The Purchase Intention Of Women In Jabodetabek When Purchasing Local Makeup

The high number of internet users that surged during the pandemic caused for a change of shopping trends among the Indonesians, and the beauty industry took the opportunity to enlarge their targeted Read More »

Date: 07/07/2023
Author: Valentina LUGO ARIAS, Sasotya PRATAMA, Tritjondro BASKORO
Contributor: eb™ Research Team

Marketing

Metaverse In Management Discipline

In recent years, the concept of "metaverse", which consists of the words meta and universe, has been discussed by many disciplines, especially with the developments in technologies expressed as Read More »

Date: 07/07/2023
Author: Özgür ÇARK
Contributor: eb™ Research Team

Marketing

The Place Of Social Media Professions In The Digital Professions Of The Digital World: Are Social

In the 21st century, the rapid development of information technologies and the transformation of the internet into an indispensable element of social and business life have brought many changes. Read More »

Date: 07/07/2023
Author: Ebru Ertürk, Meral Erdirençelebi
Contributor: eb™ Research Team

Marketing

The Humor Of Inexplicable Things: A Qualitative Comparison Between Meme Marketing And Viral

Meme marketing and viral marketing share some similarities despite being different marketing strategies. Both are built upon shareable, interesting, and entertaining content, While viral marketing Read More »

Date: 07/07/2023
Author: Oğulhan BİLECEN, Nur ÖZER CANARSLAN
Contributor: eb™ Research Team

Marketing

Examining Robot Journalism On The Axis Of Artificial Intelligence: ChatGPT Example

The development adventure of communication technologies over many years has not only affected the speed of information production, but has also begun to change many elements by enabling the Read More »

Date: 07/07/2023
Author: Deniz YENGİN, Yasemin ÇAKAR
Contributor: eb™ Research Team