Marketing
IS THERE A NEED FOR NEW MARKETING COMMUNICATIONS PERFORMANCE METRICS FOR SOCIAL MEDIA?
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing Read More »
INNOVATIVE STRATEGIES OF ELECTRONIC COMMUNICATION IN THE GREEK BANKING SECTOR
In an attempt to remain effective, flexible and competitive in today’s rapidly developing technological environment, banks increasingly recognize the benefits of the Internet to meet the needs of Read More »
Author: Konstantinos Terzides, Eva Papadopoulou, Kosmas Kosmidis
Contributor: eb™ Research Team
PORTUGUESE AND INTERNATIONAL ONLINE CONSUMERS OF WINE: A NICHE MARKET?
Online retailing is growing rapidly; according to all estimates, it will account for a significant percentage of retail sales in the future. Shopping online has become part of some consumers’ daily Read More »
A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION
A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important Read More »
SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including Read More »
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