Marketing
A VALUE-BASED MANAGEMENT PERSPECTIVE FOR THE GERMAN AUTOMOTIVE INDUSTRY
In recent years, the global automotive industry has generally recorded continual growth. The major market players in this industry are the original equipment manufacturers (OEMs) as well as suppliers Read More »
Peymus O Laôs : The Effect Of Endorser Credibility On Millennial Consumers Purchase Intention
Running an advertisement is already an expensive undertaking for many organizations, not to mention advertisements carrying a well-known celebrity further inflate the costs. Despite the generally Read More »
Author: Jerrhad H. Nadonza, Joseph C. Umali, Haidee Layug-Cortez
Contributor: eb™ Research Team
Perceived Altruism In Cause-related Marketing
The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate Read More »
Author: Cristela Maia Bairrada, Arnaldo Fernandes de Matos Coelho, Julia Maringoni Lopes
Contributor: eb™ Research Team
The Impact Of Customer Engagement On Brand Loyalty: The Mediation Roles Of Brand Attachment And
This study explores the influence of brand love and brand experience on customer engagement and then the influence of customer engagement on brand loyalty directly or mediated by brand attachment and Read More »
The Influence Of Trust, Advertising, Family On Intentionand Actual Purchase Of Local Brand In Yemen
This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »
Author: Jamal Mohammed Esmail Al-Ekam, Norashikin Binti Baharom, Nor Ermawati Binti Hussain, Noor Aida Binti Noh, Tuan Rohasnida Binti Tuan Teh, Salniza Salleh, Nik Kamariah Nik Mat
Contributor: eb™ Research Team
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (10)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (8)
- Bribery (1)
- Business Practices (59)
- Child Labour (0)
- Climate Change (18)
- Collaboration (17)
- Collaboration and Partnership (26)
- Community Relations (17)
- Company Reporting (7)
- Competitiveness (24)
- Consumer Activism (32)
- Consumer Protection (64)
- Corporate Giving (1)
- Corporate Governance (35)
- Corporate Image (43)
- Corporate Image and PR (24)
- Corporate Initiative (6)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (177)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (44)
- Culture and Lifestyle (116)
- Customer Protection (12)
- Customer Satisfaction (100)
- Customer Service (28)
- Data Protection (15)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (11)
- Disadvantaged Community (3)
- Discrimination (16)
- Disinformation (5)
- Economic Empowerment (30)
- Economic Marginalisation (6)
- Education and Training (137)
- Employee Monitoring (2)
- Employee Satisfaction (14)
- Employment Standards (16)
- Endangered Species (0)
- Environment and Nature (29)
- Environmental Damage (6)
- Environmental Impact (22)
- Equitable Trade (1)
- ESG (11)
- Ethical Culture (40)
- Ethical Lifestyle (39)
- Ethnic and Cultural Diversity (25)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (16)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (4)
- Globalisation (15)
- Government Policy (20)
- Greenwashing (8)
- Health and Safety (18)
- Human Resources Management (15)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (5)
- Legislation (14)
- Litigation (4)
- Living Standards (7)
- Local Communities (5)
- Marketing (288)
- Marketing Messaging (107)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (44)
- Opinion Polling and Statistics (20)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (40)
- Plastics (0)
- Political Initiative (6)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (9)
- Product Placement (2)
- Product Quality (16)
- Public Health (39)
- Public Health and Welfare (25)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (8)
- Research and Development (63)
- Risk Management (11)
- SDGs (52)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (16)
- Social Commerce (5)
- Social Division (12)
- Social Impact (55)
- Social License (1)
- Social Mobility and Equity (7)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (67)
- Trade Policy (4)
- Transparency (3)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (9)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Impact of CSR in Brand Equity as a Marketing Tool: A Study on Registered Medium Enterprises of Consumer Durables in Kolkata, West Bengal
06/26/2017 -
La transparence numérique : rôle du client et conséquences sur la relation à la marque
11/07/2018 -
The construction and controlling effect of a moral brand
08/06/2025 -
THE APPLICATION OF THE CONSULTATIVE SELLING TECHNIQUE BY ISLAMIC BANKS IN EMERGING ECONOMIES
04/13/2026 -
Gen Alpha Brand Loyalty Theory
2026