Marketing
RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE
This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand Read More »
Switching Costs, Customer Satisfaction, And Their Impact On Marketing Ethics Of Medical Schemes In
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened Read More »
Explicating Ethical Corporate Marketing. Insights From The BP Deepwater Horizon Catastrophe: The
Ethical Corporate Marketing-as an organizational wide philosophy-transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being Read More »
Author: John M. T. Balmer, Shaun M. Powell, Stephen A. Greyser
Contributor: eb™ Research Team
The Influence Of Marketing Ethics And Consumer Ethics On Consumer Behaviour And Decisions Before
One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, Read More »
Author: Sahri Prayitno, Setyo Riyanto, Luthfita Ayu Diarta
Contributor: eb™ Research Team
Putting Words Into Action: Marketing Organic Products With Existing Brand Associations
Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. Methodology: It is Read More »
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