Marketing

Article

Determining The Factors Affecting Brand Equity In A Development Organization Through Survey

According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »

Date: 2018
Author: Hassan Javanshir, Reza Allahyari Soeini
Contributor: eb™ Research Team
Article

Relevance Of Branding In Insurance Sector

In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive Read More »

Date: 09/2011
Author: Prof. Deepali Singh, Rahul Priyadarshi, Snehal Kannaujia, Puneet Kumar
Contributor: eb™ Research Team
Article

RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE

This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand Read More »

Date: 09/05/2019
Author: Vladimir Zhechev
Contributor: eb™ Research Team
Article

Switching Costs, Customer Satisfaction, And Their Impact On Marketing Ethics Of Medical Schemes In

The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened Read More »

Date: 08/12/2020
Author: Thabang Excellent Mofokeng
Contributor: eb™ Research Team
Article

Explicating Ethical Corporate Marketing. Insights From The BP Deepwater Horizon Catastrophe: The

Ethical Corporate Marketing-as an organizational wide philosophy-transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being Read More »

Date: 06/23/2011
Author: John M. T. Balmer, Shaun M. Powell, Stephen A. Greyser
Contributor: eb™ Research Team
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