Marketing

Factors Influencing Value Creation On Brand Trust In Hotel Business: Case Study Of 3-, 4- And

This research investigates the society or guests perception of the value creation and brand trust, and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Read More »

Date: 07/15/2021
Author: Agus Riyadi, Eunike Yoanita Kristanti
Contributor: eb™ Research Team

Marketing

How Does Sensory Brand Experience Influence Brand Equity? Considering The Roles Of Customer

Building a favorable sensory brand experience is crucial in services settings to strengthen the competitive position of a brand and its equity. However, little empirical research exists in this area. Read More »

Date: 03/2019
Author: Oriol Iglesias, Josep Rialp, Stefan Markovic
Contributor: eb™ Research Team

Marketing

A Cross-generational Study Of The Positioning Of Skin Care Products Based On Female Perceptions.

The Baby Boomer market is a lucrative market, largely ignored by marketers. This fact has attracted much media attention, both in South Africa and abroad. Research conducted by the UCT Unilever Read More »

Date: 2010
Author: Nydia Drews
Contributor: eb™ Research Team

Marketing

Effectiveness Of Social Media Platform: A Perspective Of Customer Purchase Intention Through Social

The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the Read More »

Date: 09/04/2020
Author: Irsa Mehboob, Mubbsher Munawar Khan
Contributor: eb™ Research Team

Marketing

The Describe Of Moderating Role Of Product Performance In Brand Vision And Positioning Effect On

This research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. The Read More »

Date: 2016
Author: Seyyed Najmeddin Mousavi
Contributor: eb™ Research Team