Marketing
The Influence Of Marketing Ethics And Consumer Ethics On Consumer Behaviour And Decisions Before
One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, Read More »
Author: Sahri Prayitno, Setyo Riyanto, Luthfita Ayu Diarta
Contributor: eb™ Research Team
Putting Words Into Action: Marketing Organic Products With Existing Brand Associations
Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. Methodology: It is Read More »
Brand Positioning Through Celebrity Endorsement - A Review Contribution To Brand Literature
The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring Read More »
A New Consumer Relationship Model: The Marketing Communications Application
The article investigates empowered consumer behavior and explores its evolutionary nature and contemporary contexts in developed countries. Through a comprehensive literature review multi perspective Read More »
Analysis Of Mediation Effect Of Country-of-origin Image On Brand Equity
Marketers are required to study consumer psyche for the development of sustainable competitive advantage over other brands. One of the most significant challenges for marketing professionals is the Read More »
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