Marketing

Article

SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM

Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound Read More »

Date: 10/19/2019
Author: İlkin YARAN ÖGEL, Ayşe Gül BAYRAKTAROĞLU
Contributor: eb™ Research Team
Article

THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY

Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main Read More »

Date: 09/2019
Author: Sharon Madeline, Sabrina O. Sihombing
Contributor: eb™ Research Team
Article

The Role Of Ethical Marketing Issues In Consumer-Brand Relationship

This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C Read More »

Date: 11/20/2019
Author: Jung-Yong Lee, Chang-Hyun Jin
Contributor: eb™ Research Team
Article

Determining The Factors Affecting Brand Equity In A Development Organization Through Survey

According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »

Date: 2018
Author: Hassan Javanshir, Reza Allahyari Soeini
Contributor: eb™ Research Team
Article

Relevance Of Branding In Insurance Sector

In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive Read More »

Date: 09/2011
Author: Prof. Deepali Singh, Rahul Priyadarshi, Snehal Kannaujia, Puneet Kumar
Contributor: eb™ Research Team
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