Marketing

Article

Perceived Servicescapes: A Configural View & Implications For Behavioural Intentions

The extant literature in services provides ample evidence of the significant impact servicescapes have on consumers’ emotions, perceptions, and behaviour. Nonetheless, many empirical studies have Read More »

Date: 06/03/2014
Author: Christos Koritos, Spiros Gounaris, Kalipso Karantinou
Contributor: eb™ Research Team
Article

Emotional Attachment Influence On Service Perception Among Opinion Leaders. Evidence From An Art

Conventional opinion leadership theory has traditionally dealt with the characteristics of an opinion leader and the domains where this behavior appears. Art organizations agree on the importance of Read More »

Date: 06/03/2014
Author: Javier Flores-Zamora, Jesus Garcia-Madariaga
Contributor: eb™ Research Team
Article

Implementing An Ambidextrous Sales Strategy At The Front Line: An Internal Marketing Perspective

Ambidextrous sales strategies, wherein managers pursue the concurrent sale of new and existing products, often fail at the front line. A proposed internal marketing perspective accounts for the role Read More »

Date: 06/03/2014
Author: Michel Van Der Borgh, Ad de Jong, Edwin Nijssen, Michael Ahearne
Contributor: eb™ Research Team
Article

Shift Of Consumer Attitude Towards The Brand By Means Of Heider’s Balance Theory

Consumer attitudes toward a brand are largely determined by the behavior of the sales staff. This on-brand behavior has been interpreted as a dyadic relationship between customer and brand. This Read More »

Date: 06/03/2014
Author: Theo Lieven
Contributor: eb™ Research Team
Article

Online Consumer Behavior In E-Stores And Social Networks: An Exploratory Approach For Apparel

Retailers need to examine consumer behavior in and out the store in order to take effective marketing decisions. Regarding the consumer behavior out the store, the interactions of consumers with the Read More »

Date: 06/03/2014
Author: Marta Frasquet, Alejandro Molla, Mª Eugenia Ruiz-Molina, Enrique Navarro
Contributor: eb™ Research Team
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