Marketing
The Effects Of Social Media And Webcare Strategies On Hotel Attitude And Booking Intentions
In order to minimize the effects of NWOM, companies have begun to make their presence known in social media by searching for and responding to comments about their brand in consumer posts through Read More »
Author: Ana B. Casado-Diaz, Luisa Andreu, Caitilin Anderson
Contributor: eb™ Research Team
Dimensions Of Social Capital For Tourists’ Online Knowledge Sharing: A Comparison Between
This paper examines tourists’ knowledge sharing behavior in social media. Based on the social capital theory, we aim to identify factors influencing three dimensions of social capital (cognitive, Read More »
Subjective Norms In E-tourism Context: A Study Of The Impact Of Subjective Norms On Intention To
Subjective norms are considered the most important source of information when a consumer is making a purchasing decision (Lin, 2007). This influence seems to be important in e-tourism context. The Read More »
Expert Or Customer? A Multi-Category Investigation Of The Impact Of Online Review Source On Its
With the growing role of Internet in everyday life and in consumer practices, the impact of online content not generated by marketers has attracted attention from the part of researchers and Read More »
Personal Inquiry And Social Recommendation: Online Word-of-Mouth Generation For Service Retailers
In this study we investigate how product (service) features and terms of transaction affect two very different word-of-mouth (WOM) activities: personal inquiry and social plugin clicks (SPC). Read More »
Author: Jikyung (Jeanne) Kim, Jeonghye Choi, Kyung Min Park
Contributor: eb™ Research Team
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