Marketing
Aesthetics: Luxury Or Necessity? Patronage Decisions In Conditions Of Severe Economic Crisis
The aim of this paper is to examine the influence of store’s aesthetics on consumers’ emotions and how these emotions, in turn, influence patronage intention through the moderating effect of Read More »
Author: Evangelia Chatzopoulou, Markos Marios Tsogas
Contributor: eb™ Research Team
Does Creativity Matter For Store Window Displays?
Store window displays are highly important for retailers since they have the potential to draw traffic to the stores. Still, little is known about their influence on consumers. In this study we Read More »
Present Your Brand’s Authentic Side. Consumers Will Dig Deeper Into Their Pockets.
Brand authenticity has been repeatedly designated as one of the major marketing trends in the 21st century. While brands extensively use authentic brand cues to create unique and trustworthy images, Read More »
Perceived Brand Globalness And Consumer Regret: Effects On Word-Of-Mouth And Purchase Intentions
This paper investigates the impact of perceived brand globalness (PBG) on word-of-mouth and purchase intentions in the context of a two-alternative, suboptimal regrettable purchase, where the Read More »
Author: Vasileios Davvetas, Adamantios Diamantopoulos
Contributor: eb™ Research Team
Information Search Process And Familiarity With A Tourist Destination: Criteria For Designing Hotel
The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which Read More »
Author: Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López
Contributor: eb™ Research Team
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