Marketing
Perceived Brand Globalness And Consumer Regret: Effects On Word-Of-Mouth And Purchase Intentions
This paper investigates the impact of perceived brand globalness (PBG) on word-of-mouth and purchase intentions in the context of a two-alternative, suboptimal regrettable purchase, where the Read More »
Author: Vasileios Davvetas, Adamantios Diamantopoulos
Contributor: eb™ Research Team
Information Search Process And Familiarity With A Tourist Destination: Criteria For Designing Hotel
The internet has become one of the main channels for the promotion and sale of services related to tourism. As a result, producers and distributors alike are keen to resolve the question as to which Read More »
Author: Ruben Huertas-Garcia, Juan Carlos Gázquez-Abad, Irene Esteban-Millat, Francisco J. Martínez-López
Contributor: eb™ Research Team
The Morality Of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving Into Consumers’ Cognitive
Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’ Read More »
Author: Vlasis Stathakopoulos, Ioannis G. Theodorakis, Androniki Katarachia, Efthymia Kottika, Konstantinos Kottikas
Contributor: eb™ Research Team
Linking Personality And Social Media Usage – A Fuzzy Set Approach
The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media Read More »
Low Expenditures Or High Savings: What Drives Store Choice?
Existing literature on store choice assumes that price promotions increase a store’s attractiveness by lowering the basket price. In this paper we argue that price promotions, by creating hedonic Read More »
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