Marketing
The Morality Of Metaphorically Wrapped Erotic Ad Packages: Scuba Diving Into Consumers’ Cognitive
Eroticism and metaphor are frequently used in advertising. However, questions remain as to their combined cognitive and ethical effects across metaphorical variants used and dependent upon viewers’ Read More »
Author: Vlasis Stathakopoulos, Ioannis G. Theodorakis, Androniki Katarachia, Efthymia Kottika, Konstantinos Kottikas
Contributor: eb™ Research Team
Linking Personality And Social Media Usage – A Fuzzy Set Approach
The overall purpose of this study is to advance the current social media literature by providing insights into the causal patterns of psychological factors underlying individuals’ social media Read More »
Low Expenditures Or High Savings: What Drives Store Choice?
Existing literature on store choice assumes that price promotions increase a store’s attractiveness by lowering the basket price. In this paper we argue that price promotions, by creating hedonic Read More »
The Effects Of Social Media And Webcare Strategies On Hotel Attitude And Booking Intentions
In order to minimize the effects of NWOM, companies have begun to make their presence known in social media by searching for and responding to comments about their brand in consumer posts through Read More »
Author: Ana B. Casado-Diaz, Luisa Andreu, Caitilin Anderson
Contributor: eb™ Research Team
Dimensions Of Social Capital For Tourists’ Online Knowledge Sharing: A Comparison Between
This paper examines tourists’ knowledge sharing behavior in social media. Based on the social capital theory, we aim to identify factors influencing three dimensions of social capital (cognitive, Read More »
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