Marketing
A Case Study On Brand Storytelling: Crafting Compelling Narratives To Enhance Brand Image
Brand storytelling has emerged as a powerful tool in the realm of marketing, enabling companies to connect with their audience on a deeper, emotional level. This case study delves into the Read More »
Examining The Impact Of AR (Augmented Reality) For Enhanced Customer Engagement And Decision-Making
This study attempts to measure the impact of AR (Augmented Reality) for enhanced Customer Engagement and Purchase Decision-Making with reference to cosmetic industry. The main objective of this study Read More »
The Impact Of Social Media Marketing Activities On Consumer Purchase Intention: A Structural
In today's digital landscape, social media platforms have revolutionized marketing communication strategies, offering unprecedented opportunities for brands to engage with consumers. This study Read More »
Impact Of Advertisements On Consumer Behavior
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »
Surge Of Indian E-Commerce During Pandemic: A Future Ahead
Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »
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