Marketing
The Impact Of Social Media Marketing Activities On Consumer Purchase Intention: A Structural
In today's digital landscape, social media platforms have revolutionized marketing communication strategies, offering unprecedented opportunities for brands to engage with consumers. This study Read More »
Impact Of Advertisements On Consumer Behavior
In the past two decades, advertisements have become a crucial factor in shaping consumer buying behavior, driven by technological advancements and societal changes. Media communication, encompassing Read More »
Surge Of Indian E-Commerce During Pandemic: A Future Ahead
Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Read More »
An Effect Of Influencers On Gen Z In Terms Of Skin Care Products
In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. This research delves into the intricate web of influence, dissecting how these Read More »
Author: Maulik Shah, Anamika Ranpura, Nilharsh Patoliya
Contributor: eb™ Research Team
Unravelling Consumer Preferences: Examining Online Podcast Service Selection In Ahmedabad City
In today’s time because of simplified podcasting software and easily available host sites Podcasting are more accessible to people and businesses. Thus, creating a podcast is more convenient now, Read More »
Author: Apeksha Chanpaneri, Vishwa Virpariya, Kalrav Vithlani
Contributor: eb™ Research Team
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (10)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (8)
- Bribery (1)
- Business Practices (59)
- Customer Service (28)
- Child Labour (0)
- Climate Change (17)
- Collaboration (17)
- Collaboration and Partnership (26)
- Community Relations (17)
- Company Reporting (7)
- Competitiveness (24)
- Consumer Activism (32)
- Consumer Protection (64)
- Corporate Giving (1)
- Corporate Governance (35)
- Corporate Image (43)
- Corporate Image and PR (24)
- Corporate Initiative (6)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (176)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (44)
- Culture and Lifestyle (115)
- Customer Protection (12)
- Customer Satisfaction (100)
- Data Protection (15)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (11)
- Disadvantaged Community (3)
- Discrimination (16)
- Disinformation (5)
- Economic Empowerment (30)
- Economic Marginalisation (6)
- Education and Training (137)
- Employee Monitoring (2)
- Employee Satisfaction (14)
- Employment Standards (16)
- Endangered Species (0)
- Environment and Nature (27)
- Environmental Damage (4)
- Environmental Impact (22)
- Equitable Trade (1)
- ESG (11)
- Ethical Culture (39)
- Ethical Lifestyle (37)
- Ethnic and Cultural Diversity (25)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (16)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (15)
- Government Policy (20)
- Greenwashing (8)
- Health and Safety (18)
- Human Resources Management (15)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (5)
- Legislation (14)
- Litigation (4)
- Living Standards (7)
- Local Communities (5)
- Marketing (286)
- Marketing Messaging (107)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (44)
- Opinion Polling and Statistics (20)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (40)
- Plastics (0)
- Political Initiative (6)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (9)
- Product Placement (2)
- Product Quality (16)
- Public Health (38)
- Public Health and Welfare (25)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (8)
- Research and Development (63)
- Risk Management (11)
- SDGs (52)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (16)
- Social Commerce (5)
- Social Division (12)
- Social Impact (55)
- Social License (1)
- Social Mobility and Equity (7)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (66)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (9)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Product and Brand Management: A Strategic Approach
2026 -
A Portfolio of Academic Advertising Briefs: Hacienda El Maguey Nopal Flour (Ancient Plant. Modern Flow.)
06/27/2026 -
Chic Strategies: Revolutionizing the Industry through Innovative Fashion Marketing
07/2019 -
Accountability, Philosophy and the Natural Environment
02/28/2021 -
The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty
07/04/2017