Surge Of Indian E-Commerce During Pandemic: A Future Ahead

Purpose: Purpose of this paper is to study growth of E-commerce during Covid 19 and its future ahead in context to India. Design/Methodology/ Approach: Secondary data from Indian brand Equity Foundation and UNCTAD are used. Sample of E-commerce used from different cities of India were collected. Primary data collected through Questionnaire and qualitative analysis done by statistical tools. Findings: After pandemic, there is immense growth in sales on brand websites. People prefer to buy online due to covid reasons and lucrative discount and easy availability. From Medicines to sports and fitness items, grocery to stationery, all thing consumers are buying online which have surge increase in E-commerce business.