A Study on Consumer Perception with Reference to Moment Marketing in Gen-Z And Gen-Y

The study on consumer perception with reference to moment marketing in Gen-Z and Gen-Y representing the younger consumer base, exhibit distinct preferences and behaviors in their interaction with brands, necessitating a nuanced understanding of moment marketing's impact on their perception. Moment marketing, characterized by real-time and contextually relevant content delivery, plays a pivotal role in capturing the attention and engagement of these tech-savvy generations. The research delves into the key factors influencing consumer perception within the context of moment marketing, which concludes that successful and well-received campaign with strong emphasis on authenticity and personalization and notable emphasis on the challenges associated with real-time responsiveness and express a diverse range of interests in moment marketing, with fashion followed by technology.