An Effect of Influencers on Gen Z In Terms of Skin Care Products

In the era of curated feeds and #skincare goals, social media influencers hold sway over a powerful demographic: Gen Z. This research delves into the intricate web of influence, dissecting how these online personalities shape the skin care choices of a generation born amidst the digital revolution. Beyond simply examining "what" influencers promote, the study digs deeper into the "how" and "why". It explores the nuanced tactics used by beauty gurus and micro-influencers alike, across platforms like Instagram and YouTube, to captivate their Gen Z audience. From product endorsements to detailed tutorials, the research unpacks the multifaceted nature of influencer marketing in the skincare sector. To illuminate this dynamic landscape, the study employs a rich tapestry of data. In-depth interviews, engaging questionnaires, and insightful observations will form the bedrock of primary data. This will be bolstered by a robust analysis of secondary sources, encompassing websites, news articles, academic papers, and existing surveys. The focus will be on approximately 300-350 individuals in Ahmedabad, who not only understand skincare but also navigate the often-murky waters of influencer-driven recommendations. Drawing upon their experiences, the research aims to unlock valuable insights for skincare brands and marketers hoping to connect authentically with the Gen Z audience.