Culture and Lifestyle

Article

Religion As Brand, An Analogy To Reconceptualize Religion

A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating Read More »

Date: 12/15/2024
Author: Razieh Mahdieh
Contributor: eb™ Research Team
Article

Market Segmentation In Malaysia

This chapter explores how modern Malaysian consumer behavior is being reshaped by rapid digital adoption, evolving cultural values, and post-pandemic lifestyle shifts. It examines the rise of the Read More »

Date: 12/2025
Author: Zainuddin bin Zakaria, Azizul Azhan bin Hussain, Mohd Ariff bin Kamaludin
Contributor: eb™ Research Team
Article

Decoding The Modern Malaysian Consumer

This chapter provides an in-depth exploration of how modern Malaysian consumer behavior is evolving in an era defined by digital transformation, cultural shifts, and post-pandemic adjustments. It Read More »

Date: 12/2025
Author: Nik Syuhailah Nik Hussin
Contributor: eb™ Research Team
Article

JAIN WAY OF HEALTHY LIVING

The paper studies the healthy way of living from the Jain perspective. Health and religion share interesting interrelation. Jain texts contain multiple references related to health. One can certainly Read More »

Date: 09/2025
Author: Hemali Sanghavi
Contributor: eb™ Research Team
Article

I Feel Good! Destination Attractiveness And Travelers’ Emotional Responses: An Empirical Study In

In today’s growing tourism industry we need to understand what makes a destination more attractive and therefore more competitive. The aim of the present study is to define key factors of Read More »

Date: 06/03/2014
Author: Alexandra Brunner-Sperdin, Bernd Frederik Reitsamer
Contributor: eb™ Research Team
CATEGORY