Culture and Lifestyle
“Direction? ... There Was No Direction. The Prairie Stretched To The End Of The World”.
Black Soil, a novel written by an Irish pioneer woman, tells about her arrival and settlement in the Iowa prairies in the second half of the 19th century. The goal of my essay is to investigate the Read More »
Religion As Brand, An Analogy To Reconceptualize Religion
A central city square, whether imbued with tradition or modernity, becomes a stage for a large-scale gathering. Dressed in black, a group of men perform a ritualized movement, rhythmically beating Read More »
Market Segmentation In Malaysia
This chapter explores how modern Malaysian consumer behavior is being reshaped by rapid digital adoption, evolving cultural values, and post-pandemic lifestyle shifts. It examines the rise of the Read More »
Author: Zainuddin bin Zakaria, Azizul Azhan bin Hussain, Mohd Ariff bin Kamaludin
Contributor: eb™ Research Team
Decoding The Modern Malaysian Consumer
This chapter provides an in-depth exploration of how modern Malaysian consumer behavior is evolving in an era defined by digital transformation, cultural shifts, and post-pandemic adjustments. It Read More »
JAIN WAY OF HEALTHY LIVING
The paper studies the healthy way of living from the Jain perspective. Health and religion share interesting interrelation. Jain texts contain multiple references related to health. One can certainly Read More »
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