Culture and Lifestyle

Article

Cuing Consumer Identity Salience: The Moderating Role Of Consumer Boundaries

Consumer cues are everywhere. Given that situational cues can momentarily activate associated identities and that once salient, these identities can subsequently influence behavior (e.g., Oyserman Read More »

Date: 2013
Author: Jodie Whelan, Miranda R. Goode, June Cotte
Contributor: eb™ Research Team
Article

Incandescent Affect: Turning On The Hot Emotional System With Bright Light

We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their Read More »

Date: 2013
Author: Alison Jing Xu, Aparna A. Labroo
Contributor: eb™ Research Team
Article

Transmedia Consumption Experiences (TCE): Patching As A Narrative Consumption Practice

Consuming media narratives has been an interest of socio-cultural branding, consumer culture theory, and literary theory scholars (e.g., Brown 2005; Brown, Kozinets, and Sherry 2003, Scott 1994). Read More »

Date: 2013
Author: Behice Ece Ilhan, Robert V. Kozinets, Cele C. Otnes
Contributor: eb™ Research Team
Article

The Effects Of Impulsivity On Perceptions Of Prior Consumption

Extant research suggests that individuals will give in to indulgence when they perceive sufficient progress toward a regulatory goal (Fishbach and Dhar 2005; Mukhopadhyay, Sengupta, and Ramanathan Read More »

Date: 2013
Author: Frank May, Caglar Irmak
Contributor: eb™ Research Team
Article

These Clothes Become You: Effects Of Consumption On Social-Identification

It is well-recognized that people consume in ways that establish and express their self-identities (Belk 1988; Fournier 1998; McCracken 1989). We investigated if wearing, choosing, and receiving Read More »

Date: 2013
Author: Rob Nelissen, Maartje Elshout, Ilja van Beest
Contributor: eb™ Research Team
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